I admire Antonio Gramsci. Why, you ask. His work on cultural
hegemony was ground-breaking. After spending four years studying history,
literature, religion, and international development, my view towards the world
has become largely pessimistic. My feminism has been strengthened. My passion
to change the status quo has grown. I admit that I feel frustrated at times. I
am disgusted by the news media, and the hegemonic power it exercises. We have
become so influenced, and so brainwashed into accepting what the media presents
us with that our abilities to question, analyze and critique have evaporated. The
violence depicted on television on a daily basis has resulted in all of us
becoming desensitized. We don’t care anymore that the Hazaras are subject to a
mass genocidal campaign in Quetta. We don’t care that civil war rages on in
Syria, and that women are beaten up by brutal Assad forces. It doesn’t matter
that gang rapes take place in India every minute of the day, nor do we consider
what the hell is happening in Mali. Life goes on. Let’s live in our tiny
bubbles, and thrive in this neoliberal anarchist individualism that permeates
our souls (thanks a lot, capitalism). In fact, hegemonic forces have become so
invasive in our lives that we don’t even know that every single one of us is
oppressed by them.
Neoliberalism and capitalism have actually created a society
driven by greed and consumerism. And of course, it has also resulted in the
creation of gargantuan inequalities as Marx had predicted. Capitalism thrives
on the concept of hegemony. Hegemony involves the clever exercise of power by a
dominant force in such a way that the oppressed force or group does not realize
that they are being exploited. Moreover, the oppressed group accepts the
exploitation and even enjoys it in some ways. An excellent example of a
powerful hegemonic force is the United States. The US exercises cultural
hegemony globally. Canadians are dominated by US culture and obsessed with
Hollywood and American television shows. South Asia consumes and enjoys US
culture regularly. And so does the rest of the world. Patriarchy is founded on
the premise of hegemony. The male strives to exercise hegemonic control of the
female. Media perpetuates and helps to brainwash our minds on a daily basis.
Have you ever stopped to consider the powerful and hegemonic
influence that television shows exercise on our minds? We just consume them
mindlessly, bathing in the pleasure of pure entertainment, without stopping to
think what ideas we are unconsciously absorbing into our heads. Breaking Bad, for example, is one of the
top rated American television shows. However, its popularity is based upon our
instinctive craving for violence and blood. HBO shows, such as True Blood and Game of Thrones are two of my favourite shows. But the impact they
exercise on one’s mind is astounding. These television shows dictate sexuality, and
gender identities. True Blood, and Game of Thrones help to perpetuate the
idea that sexuality is subject to hegemonic forces.
Take a look at how
gender is portrayed in the shows. Cersei Lannister is the Queen Regent of the Seven Kingdoms in Game of Thrones, which is set in the
medieval era (Game of Thrones, Season 1). However, despite being a powerful
Queen in a position of great authority, she is still subject to the patriarchal
hegemony of her husband who is the King. Thus, the show plays on how the male
hegemonic influence shapes the behavior and structure of Cercei’s identity and
gender. The male dictates norms for her to follow and adhere to while he is
free to do whatever he wants to without being judged by the hegemonic gaze of
society. Cercei’s husband treats her as if she is a sexual commodity who is not
supposed to enjoy sexual pleasure; her body is merely a site for reproduction
(Game of Thrones, Season 1). Muvley encapsulates this idea perfectly when she
asserts, “Traditional Hollywood cinema perpetuates these roles, through the
production of films that enable the audience to identify with an active male
and a passive heroine (Szeman, 91).” So while the King is active and engages in
sexual pleasure and promiscuity, Cercei is trapped under his authoritarian and
hegemonic rule and as a woman in the medieval times, she is expected to conform
to the role of a modest woman if she is to remain in the position of a royal
and respectable Queen. Here, we also see how gender is overlapping with
sexuality to a point where it is almost impossible to discern the difference
between the two. Cercei, as a woman, becomes the very epitome of sexuality; her
beauty makes her the object of sexual desire as Vance says, “women as a marked
gender group constitute the locus of sexuality…gender and sexuality are
seamlessly knit together (Vance, 46).” Thus, Game of Thrones perfectly depicts how hegemonic forces not only
define gender but also dictate sexual behavior and identity. Weeks, in his
article, asserts that many prominent researchers have equated sexual difference
with the subordination and subservience of women as it is a way for men to
exercise their hegemonic power over women (Weeks, 38).
Another hegemonic influence operating
in television shows is race. Race is commonly used as a concept that draws
differences between groups based on power denominations on the basis of
biological, physical and genetic differences; race is not a natural state but it
is socially constructed by hegemonic influences (Szeman, 242). It is mainly the
white man that exercises hegemonic power over the black man as the history of
colonialism and slavery depict and Weeks asserts that in the nineteenth
century, black people were considered as crude and wild beasts with
uncontrolled sexual energies (Weeks, 39). This idea is shown in True Blood through the characters of
Tara and Lafayette, both of African American descent. Tara, in True Blood, is a black female who
experiments with her sexuality by not only having sex with a vampire, a
shape-shifter, heterosexual males but also with women (True Blood, Season 4).
Her aggressive nature further shows her as a sexually deviant woman who cannot
seem to suppress her sexual energy. Lafayette, another African American in the
show, is a gay prostitute and also operates a porn website illegally (True
Blood, Season 1). His open homosexual identity and erotic relationships with
men, shown vividly and explicitly in all seasons, as well as his aggressive
sexual language, show him as sexually promiscuous. This is an arena where race,
sexuality and gender are all intertwined. It is also noteworthy to observe that
two of the lead characters depicted as engaging in homosexual acts are both
black while none of the white lead characters are homosexual. This shows how
the media, as a hegemonic institution, uses its hegemonic power to depict the
idea of blacks as more prone to homosexuality and sexual deviance.
A further way through which these sex
television shows show hegemonic power being exercised to mould, administer and control
sexuality and its construction, is through the traditional hegemonic institutions
of marriage and family. This idea is also pointed out by Gagnon and Simon as
they assert that for sexuality, “there are governing rules, hierarchies
structuring mobility and standards of evaluation (Kimmel, 64).” In Game of Thrones, we see the institution
of marriage functioning as the hegemonic system through which Cercei’s
sexuality is controlled. As a woman, she is not allowed to have multiple sexual
partners although her husband freely engages in sex with prostitutes and with
many other women. However, the interesting thing to note here is how some of
the hegemonic work is being undone here; Cercei secretly rebels against the
institution of marriage by having sex with other men and also by having sex
with her brother, thus defying the barriers imposed on her by the traditional
institutions of both marriage and family (Game of Thrones, Season 1). Cercei is
however, one of the villains of the story, which shows that even if females in
popular culture try to rebel against the hegemonic powers, they are shown as
ruthlessly power hungry and treacherous.
The institution of religion is
another powerful, hegemonic force that seeks to constantly regulate and control
sexuality as Kimmel asserts in the article that, “One had to speak of sex as of
a thing to be not simply condemned or tolerated but managed insteadninto
systems of utility, regulated for the greater good of all…it was a thing one
administered (Kimmel, 64).” This idea of religion being used as a hegemonic and
authoritarian force to control and regulate sexual energies and limit sexual
deviance is illustrated in True Blood
through the characters of Steve Newlin and Maxine. Steve Newlin is the
organizer of the Fellowship of the Sun, which is a Christian organization that
abhors vampires as un-godly creatures that wreak havoc, and sexual relations
with them must be explicitly condemned; vampires in the show may be used as an
allegory for homosexual peoples (True Blood, Season 2). Thus, the idea of
religion trying to stop people from adhering to homosexual identities comes
across in True Blood. Maxine is
another character who is depicted as a God fearing Christian who always attends
church and reads the bible; she is shocked and scandalized when her son wants
to puruse sexual relations with a vampire (True Blood, Season 2). Maxine does
everything in her power to convince her son that Jessica, the vampire he is in
love with, is a demon that God abhors and Christianity hates (True Blood,
Season 2). Religion is shown as a very dominant and powerful force in society
that can be used to regulate sexual behavior.
The construction of bodies in the
show is also heavily sexualized and bodies are often depicted in the show as
the site of hegemonic control, whether they are male or female. In True Blood, all of the males and
especially the vampires, are shown as the active agents with highly muscular
bodies which dazzle all the females. The body is thus depicted as a sexualized
site which controls the other gender and draws it under the hegemonic influence
of the male. It is also interesting to note that the opposite is also true; the
sexualized female body is also shown as a site of power that dominates the male
as the female vampires in the show, such as Jessica, control the sexual desires
of male characters such as Jason and Hoyte (True Blood, Seasons 3 and 4). Here,
we see how the construction of bodies intersects with sexuality.
Popular culture is a powerful medium
that can shape one’s perceptions of sexuality, help perpetuate traditional
stereotypes, and reaffirm traditional power structures, allowing them to
continue doing their hegemonic work. While sex shows such as True Blood and Game of Thrones, help the
authoritarian power structures to stay intact through their depiction of
sexuality, gender, race and the construction of bodies, some of that work is
also being undone. This is illustrated through the rebellious character of the
vindictive and villainous Cercei and also through the powerful female vampire
characters in True Blood, such as Pam
and Jessica, who use their sexual prowess to assert their dominance over many
of the male characters. Thus, there is some hope that a conscious effort to
break the exploitative grip of hegemonic forces may be undertaken by the
subordinate groups in order for societies and individuals to freely assert
their identities.
Sources
-Game of Thrones (Seasons 1 and 2). Created by David Benioff and D.B
Weiss. HBO, 2011, DVD.
-Kimmel,
Michael S and Rebecca Plante. “Sexulaities.” Contexts 6, no. 2 (2007):
63-65.
-O’Brien, Susie
and Imre Szeman. Popular Culture: A
User’s Guide. Toronto: Nelson, 2004.
-True Blood (Seasons 1-4). Created by Alan Bell. HBO, 2008,
DVD.
-Vance,
Carole. “Social Construction Theory and Sexuality.” Constructing Masculinity.
Eds. Maurice --- Berger, Brian Wallis and Simon Watson. New York: Routledge, 1995.
37-48.
Weeks,
Jeffrey. “The Invention of Sexuality.” Sexuality. New York: Routledge, 1989.
19-37.
1 comment:
I feel like I need more quotes and evidence to backup your idea:
"It is also noteworthy to observe that two of the lead characters depicted as engaging in homosexual acts are both black while none of the white lead characters are homosexual. This shows how the media, as a hegemonic institution, uses its hegemonic power to depict the idea of blacks as more prone to homosexuality and sexual deviance."
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